LIVE SESSION / MARKETING INTELLIGENCE

5 AIs. One marketing question. Who should you trust?

A practical session exploring how different AI systems answer the same marketing question, where their answers agree or contradict, and what changes when we add real market, search and social evidence.

WATCH · FUTURE ISLAND TECH

SAME QUESTION · DIFFERENT ANSWERS · BETTER DECISIONS SIGNAL ROOM™ — 01

01 / METHOD

One question. Five perspectives.

We will ask five AI systems the same real marketing question, compare the first answers, then add a structured data layer and run the question again. The goal is not to crown one “best AI”, but to see which combination of model, prompt and evidence produces the most useful answer.

  1. 01

    Ask one real marketing question to five AI systems under the same brief.

  2. 02

    Compare where they agree, contradict each other, overreach or lack evidence.

  3. 03

    Collect relevant signals from search, social, audience, advertising and public sources.

  4. 04

    Ground the AI with that evidence and test how specificity, context and decision confidence change.

  5. 05

    Turn the strongest model + evidence combination into a repeatable marketing-intelligence workflow.

MODEL ONLY → DATA-GROUNDED

AI can be useful before data. It becomes much more interesting when it has something real to reason over. We will show both states side by side: the model-only answer, then the grounded answer built with live signals and structured evidence.

02 / DATA LAYER

Add real evidence.

We will also map the platforms marketers can use to discover, collect and inspect evidence before it reaches the model — so the workflow is practical, not theoretical.

  • 01

    SEARCH & DEMAND

    Google Trends · search signals
    DataReportal · public market data

  • 02

    SOCIAL & CULTURE

    Instagram · TikTok · YouTube
    Reddit · X · public social signals

  • 03

    COLLECTION

    Apify · public APIs
    Ad libraries · open web sources

  • 04

    VALIDATION

    Cross-source checks · recency
    Context · traceable evidence

REAL SIGNALS · HUMAN CONTEXT · BETTER EVIDENCE · CLEARER DECISIONS

03 / EVENTS

Choose your session.

The core experiment is the same in both editions: start with the compact online session, or join the expanded in-person edition in Madrid for deeper discussion and drinks + light refreshments.

WEBINAR / ONLINE EDITION

COMPACT · PRACTICAL · LIVE

29 September 2026

12:30 · LINKEDIN LIVE

A compact practical walkthrough of the full experiment: the same marketing question across five AIs, then the same question again with a structured data layer. Includes a platform/source walkthrough and live Q&A.

  • Live multi-AI comparison
  • Data-layer grounding demo
  • Platform and source walkthrough
  • Live Q&A

IN-PERSON / MADRID EDITION

DRINKS + LIGHT REFRESHMENTS

7 October 2026

18:30 · PUERTA DE INNOVACIÓN, MADRID

The expanded Madrid edition gives us more time for the data workflow, live comparison and an open discussion on adapting the method to real briefs. The session is followed by drinks and light refreshments.

  • Expanded live experiment
  • Deeper data workflow
  • Practical discussion in the room
  • Drinks + light refreshments